What is a lead capture page?
Businesses need “leads” – prospects who are interested in their product or service. The more the business has, the better they can get more sales.
A lead capture page is a web page that promotes a business and provides a specific call-to-action to visitors to that page. This call-to-action results in visitors completing a form to provide their contact information and get more information about the company’s product or service offering.
It creates interest and “captures” lead contact information.
Why lead capture pages? – Lead Capture Page vs. Website
Websites: Websites generally do not provide a clear direction or “call-to-action” to visitors that encourages them to give their contact information. This results in low visitor-to-lead conversion.
Websites also normally provide too much information and too many choices to a prospect. Prospects therefore get confused about what to do and end up just “window shopping” or “browsing”.
Websites are great for use during the sales process and for people who already know the company and know what they’re looking for.
Lead Capture Pages: In contrast, lead capture pages provide a clear direction to the prospect on what to do with only one choice. Good lead capture pages generally provide enough information to interest and enlighten the prospect so they can decide if they really want to know more, resulting in a high-quality lead.
They provide a clear call-to-action that gives the prospect ONE choice. Then the prospect can complete the lead form to visit the company’s website and be contacted by a sales person to learn more.
Lead capture pages usually also offer an incentive for completing the form such as a free gift, free report, etc. They historically produce a higher visitor-to-lead conversion ratio and help to create more sales as a result.
Why Lead Capture Pages? Nearly every business can benefit then, from using lead capture pages. And most businesses want them and seek them out, either having them created by a web design firm which is expensive; or getting an existing one from a company that provides them. These second types are usually unattractive and unprofessional as a quick web search will easily reveal. Here is the problem Chameleon Lead Capture solves and where and why it shines.
What Is ITM’s Chameleon Lead Capture Service?
Chameleon Lead Capture is a full-featured video enhanced lead capture web page and back-office lead management system. It is called “Chameleon” because the web page itself can be changed and adapted to suit any industry or product while leaving its core lead management software in-tact. It adapts to its “surface environment”.
Chameleon Lead Capture pages are professionally designed with a high aesthetic appeal and are enhanced with commercial quality videos that really create a high level of interest.
Each Chameleon Lead Capture site has 2 pages: a main page with video and lead form and a thanks page giving more info and instructions to the prospects on what to do next.
The text on the capture pages is written, as well as the video content, to do one thing: create enough interest from the visitor to make them want to know more right away and complete the lead form.
Use this info to help you create your own lead capture pages that get results or check out our Chameleon Lead Capture pages here.
You can also get your own lead capture page FREE here.